WORLD OF MINICREATURE
Founding Story
Minicreature launched their dream in 2014, sparked by a quest for a high-quality sculpture of Swami Vivekananda. Founders Asha and her husband struggled to find a piece that met their expectations. This challenge led Asha, who had been serving as an HR professional in an IT organization, to quit her job after her first baby and embark on a new venture with her husband's guidance. The vision was to create high-detailed, high-quality, hand-painted sculptures based on Indian heritage and culture.
Foundation and Growth
In 2013, the groundwork for Minicreature was laid. The founders conducted a detailed market study to understand needs and developed a business model. They started with a sculpture of Indian youth icon Swami Vivekananda, initially collaborating with Chinese engineers for the first batch. Learning from this experience, they built a skilled Indian team to make the products indigenously.
By 2014, Minicreature had established an Indian-based team, trained with the insights from their initial projects. The team was aligned with Minicreature’s vision, creating an ecosystem dedicated to producing high-quality sculptures.
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Achievements and Offerings
Minicreature boasts over 100 high-quality, hand-painted products made entirely in India by skilled artisans. These products meet global quality standards and are shipped worldwide. The company is committed to providing the best customer service, ensuring packaging meets global standards. Minicreature has a comprehensive online presence, catering to global requirements and expanding its reach. After eight years of successful online service, the first official retail outlet was opened in Pune (Ravet) in October 2023.
The 1980's: Reaching new heights
In the 1980s, the constant search for new ways of expression continued apace. Greater control of porcelain enabled creations that show an extraordinary mastery of modeling. In singular collections like Sculptures, Caprices or Goyescas, the artists’ imagination is carried away by fantasy and the pleasure of creation.
The Lladró Collectors' Society was founded in 1985. Over its 15 years of existence, it boasted more than 100,000 collectors of the brand's porcelains.
In this decade Lladró reaches two major milestones in its international expansion. In 1986 Lladró disembarked in Asia with subsidiaries in Japan and China. And in 1988 it opened its first museum and gallery in New York City, on Fifth Avenue in Manhattan. And the process of internationalization continued steadily in emerging markets like Russia, Eastern Europe or India.
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Continued Success
Minicreature continues to thrive, blending artistic heritage with modern business practices, ensuring every piece resonates with cultural significance and exceptional quality. The company's dedication to maintaining high standards in craftsmanship and customer service has cemented its reputation as a leader in the miniature sculpture market. As Minicreature grows, it remains committed to its founding vision of celebrating Indian heritage through meticulously crafted sculptures.
The 2000's: New Paths
Lladró takes its expressive potential to new heights in High Porcelain, a collection of pieces with extraordinary artistic and technical quality, destined to form a select group of masterpieces within the brand's production.
At the same time, Lladró reinvents itself with sculptural pieces in matte white porcelain or dynamic and expressive pieces decorated in vivid colors.
In this decade Lladró received the Príncipe Felipe Award for Renowned Brand Management (2002).
The 1990's: Excellence
In the nineties Lladró produced many highly complex period scenes, most of them incorporating vivid floral compositions which represent the greatest expression of the painstaking attention to detail and know-how of Lladró artists.
In 1991, the Hermitage Museum in St. Petersburg hosts an exhibition of Lladró sculptures from which the 18th Century Coach and Don Quixote will become part of its permanent collection.
In 1995 the first Lladró boutique opened in Tokyo, in the fashionable district of Ginza; in 1996 its first own store opened in calle Serrano, the exclusive street in Madrid, and in 1997 the Beverly Hills boutique opened its doors in Rodeo Drive.
In this decade Lladró receives two prestigious awards: the Príncipe Felipe Prize for Internationalization in 1993 and the Príncipe Felipe Prize for Competitiveness in 1997.
Pieces dedicated to religious traditions and beliefs begin to play a prominent role. One of the brand's values since its origins is its know-how in addressing the spirituality of the most diverse cultures with sensitivity and admiration, making each piece a challenge and a source of enrichment for its artists.
This diversity of product is reinforced with the collaboration of outstanding external designers such as Jaime Hayon, Bodo Sperlein and Culdesac, who add their personal and artistic universe to Lladró's work in a fruitful creative exchange.
In 2006 and 2009 Lladró opens two boutiques in Moscow, at the prestigious Petrovsky Passage and GUM mall, respectively.
The 2010’s: Diversification
Collaborations are also intensified in a fruitful creative exchange with renowned external designers such as Paul Smith, Rolito or Gary Baseman.
In 2012 the Lladró Boutique in New York City opens its doors at 500 Madison Avenue. In 2017 the company is acquired by the PHI Industrial Group, a Spanish investment fund specialized in the active management of companies.
Lladró Today
The diversity of lines and styles Lladró offers today makes the brand extremely contemporary. Unexpected sculptures, functional lines like Light & Scent that feature home scents and innovative wireless lamps, large lighting collections, tableware, centerpieces, and jewelry. These are just some of the product categories that make up the company’s current portfolio.
A world of possibilities in porcelain, where the brand’s talented creative teams collaborate with big names in design like Marcel Wanders, Nichetto Studio and Naoto Fukasawa. Lladró porcelain is unstoppable on its path where design, craftsmanship and care for the environment come together to continue creating with this living material that is always full of surprises.
